Men’s Underwear Market Growth Driven by Rising Comfort and...

Men’s Underwear Market Growth Driven by Rising Comfort and Fashion Awareness

Posted 2026-01-27 11:25:26

Shifting consumer preferences towards comfort, style, and sustainability are significantly driving the growth of the men’s intimate apparel sector. With modern consumers seeking both functional and fashionable options, the demand for premium and everyday underwear has accelerated. The combination of comfort, fabric innovation, and brand recognition is shaping the competitive landscape of the Mens Underwear Market.

The Mens Underwear Market features key players such as Hanesbrands, Fruit of the Loom, Calvin Klein, Puma, Adidas, Jockey, Tommy Hilfiger, Under Armour, and Mack Weldon. Products are segmented by type, fabric material, price range, usage occasion, target audience, and region. Boxers, briefs, boxer briefs, trunks, and performance underwear dominate the product landscape, catering to casual, athletic, and professional usage.

Fabric innovations such as organic cotton, bamboo fiber, modal, and blends with elastane have emerged to meet consumer expectations for softness, breathability, and durability. Price ranges vary from budget-friendly options to luxury premium lines, while regions like North America, Europe, and APAC continue to witness strong adoption. The rise of e-commerce and direct-to-consumer platforms has enabled consumers to access a wider variety of designs and sustainable options.

Market dynamics indicate a growing preference for sustainable and ethically sourced materials, driving manufacturers to incorporate eco-friendly practices. Rising awareness about comfort, hygiene, and wellness has further fueled demand, especially among millennials and Gen Z consumers. The increasing focus on fitness and active lifestyles also influences product demand in the performance segment.

The Mens Underwear Market is projected to grow from USD 52.01 billion in 2025 to USD 86.29 billion by 2035, registering a CAGR of 5.19%. Expansion in emerging economies, coupled with innovative product launches and global brand penetration, is expected to sustain long-term growth. Consumer demand for personalized designs, seasonal collections, and performance fabrics presents additional opportunities.

AI is playing a transformative role in the Mens Underwear Market by enabling predictive consumer trend analysis, optimizing inventory and supply chains, and creating personalized shopping experiences. Brands leverage AI to forecast demand, analyze purchasing patterns, and design collections aligned with evolving consumer preferences.

For stakeholders interested in comprehensive market insights, segmentation, and revenue projections, the Mens Underwear Market Size report provides a detailed analysis of trends, opportunities, and competitive positioning.

FAQs

Q: Who are the major players in the Mens Underwear Market?
A: Hanesbrands, Fruit of the Loom, Calvin Klein, Puma, Adidas, Jockey, Tommy Hilfiger, Under Armour, Mack Weldon.

Q: What are the main types of men’s underwear?
A: Boxers, briefs, boxer briefs, trunks, and performance underwear.

Q: How is AI impacting this market?
A: AI helps predict trends, optimize inventory, and personalize designs.

Q: Which regions have the largest market growth potential?
A: North America, Europe, and APAC are the fastest-growing regions.