Eric Emanuel started in the fashion world by redesigning basketball apparel to streetwear. His early designs were based on athletic and everyday wear that was an attraction to youth culture all over the world. The brand soon started attracting attention to the exclusive shorts that appealed to both sport and fashion lovers. Emanuel has been influenced by the New York City and urban culture in...

This season is transforming Stussy styles because of the changes in culture and streetwear demands.The brand traditionally reacted to the youth movements, surf culture, musical tendencies, and impact.This season portrays a new focus on heritages codes and concerns the current market demands.The development of Stussy demonstrates how older brands can change without losing the authenticity and...