How Brain Dead Clothing Became a Cult Favorite
The Birth of Brain Dead
Brain Dead didn’t launch like a normal fashion label.It surfaced more like a movement.
Founded in 2014, Brain Dead positioned itself as a creative collective instead of a brand with a single figurehead. Designers, artists, and cultural thinkers all contributed ideas. That absence of ego shifted attention to the work itself.
Mystery played a role too. Without a loud...
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