The lingerie sector in China has transformed significantly over the past decade, reflecting shifts in fashion preferences, lifestyle changes, and growing urbanization. Increasing awareness of body positivity, comfort, and design aesthetics has driven consumers to seek modern, stylish, and functional lingerie. Online retail platforms, social commerce, and influencer marketing have further...

The global lingerie industry has seen significant evolution as consumer preferences shift toward both comfort and style. Rising awareness of sustainable fashion and the integration of smart textiles are redefining the market landscape. Brands are increasingly focusing on eco-friendly materials, ergonomic designs, and versatile collections that appeal to a growing audience across age groups. The...