Shapewear Market Dynamics Driven by Body Contouring Wear Industry Data
Innovation has shifted from rigid cinching to responsive support, reflecting how consumers actually move through a day—work, commute, workouts, and social time. Performance-led shapewear now integrates mapped compression, breathable meshes, and slick handfeel yarns that slide under fabrics without friction. The result is a category that is less about hiding and more about optimizing:...
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