If you’ve been scrolling through Instagram or walking around any urban area, you’ve probably noticed one thing: The Weeknd Merch is everywhere. From oversized hoodies to graphic tees, his merch isn’t just clothing—it’s a statement. Fans and fashion heads alike are grabbing these pieces, not just for the music connection, but for the bold, loud prints that make any...

Comme des Garçons didn’t arrive with sparkle or seduction. It came in sideways. Rei Kawakubo launched the label with an almost confrontational calm, presenting clothes that looked unfinished, funereal, sometimes even hostile to traditional beauty. In early Paris shows, critics didn’t know whether to laugh or recoil. Black dominated. Shapes sagged and slouched. Perfection was...

Quiet Flex vs Loud Branding There was a time when flexing meant oversized logos and neon bravado. That era feels tired now. Lowkey luxury moves differently. It’s the confidence of not needing to explain yourself. Clothes that don’t beg for attention, but still command it. The flex is subtle. Almost private. Why Understatement Suddenly Matters Cultural fatigue is real....